Dublin

Curriculum Vitae Personal: Name: Thomas O Hare Date of birth: 6/7/1991 Address: 26 Church field close Mobile: 0861785352 Skerries Home: 01-8491993 Co. Dublin [email  protected] com Education: Third Level: Dublin Institute of Technology, College of Business, Aungier Street, Dublin 2 2010-2014 B. Sc. n Retail and Services Management Core Subjects: Management Information Technology Economics Accounting Marketing Services Retail Management Corporate Finance Logistics Electives: Marketing Communication’s and Geographic Information Systems (year 3) Second Level: Skerries Community College, Skerries, Co.Dublin 2004-2010 Leaving certificate: Maths (P) B3 Irish (P) B2 English (H) C2 French (P) B2 Home Economics (H) C2 Business (H) B3 History (H) B2 Work Experience: August 2010- Present (seasonal work) Aiken Promotions – Stage worker Duties: As a stage worker with Aiken promotions I was heavily involved with the setting up of and the taking down of the concert stage.This involv es wearing safety equipment while working. Most of the work involved a lot of heavy lifting and long hours. We have to report to our manager in the morning to sign in and also sign out at the end of the day. June 2010- September 2010: Customer Service Attendant – Dundrum Town Centre Duties: I worked as a customer service attendant in the car park in Dundrum Town Centre. My duties were to serve customers to the best of my ability. This sometimes involved showing customers around the shopping centre as a lot of people got lost.My main duties were helping customers out in the car park, replacing tickets at the entrances and exits of the car park and being on hand to report any incidents of anti-social behaviour while also doing my utmost to keep the car park clean. On busy days I had to coordinate traffic coming in and out of the town centre. March 2008- June 2008: Child minder – Skerries Creche Duties: My main duties included looking after and ensuring the welfare of chi ldren aged between one and eight years old.I had to organise games and small events for the children. Skills: Computer Literacy: Highly competent in the following packages Microsoft Word Microsoft PowerPoint Internet Microsoft Excel SPSS Email Language: I have a decent understanding of the Irish and French languages as I studied both of them up until I left secondary school.Hobbies and interests: I have a keen interest in rugby and GAA and have won numerous medals most notably a Leinster League division 1A medal and an all-Ireland Round Robin winning medal with Skerries RFC in 2012. I have also won a minor championship medal with Skerries Harps in 2009. I currently play for Skerries RFC Seniors who compete in division 2b of the Ulster Bank All Ireland League. I also enjoy when I have the time to play rugby for my college DIT. I enjoy cooking and learning about all types of food in general in my spare time as I had affection for it when I studied Home Economics in secondary school.I also try to keep up with current affairs as to not fall to far behind with today’s society. I have huge enthusiasm for music and live gigs, in particular electronica and dance music. I have been too many festivals around Ireland and intend to travel to many more around the world. Referees: Mr Kevin O Riordan [email  protected] ie Principal Skerries Community College Mr Bill Dwan Bill. [email  protected] ie Tutor/Geographic information systems lecturer DIT Aungier Street

Romero essays

Romero essays 2. How does Oscar Romero change throughout the film? As you answer, please consider and describe the changes in : a. his feelings/ attitudes towards himself b. his way of relating to other people c. his skills, abilities and interests d. What events and people bring about this change? In the beginning, Oscar Romero was ignorant of the events around him. For instance, when the bus was traveling to Aguilares, soldiers forced it to stop. The people on the bus evacuated because the soldiers told them that there are guerillas nearby. Afterwards, Father Grande and Oscar Romero came to rescue them. As Fr. Grande approached the bus to find out what happened, Oscar Romero stayed in the car. Only reason he left the car was because Lt. Carlo forced him to get out. While they were walking to Aguilares, the young priests said, Romero "fiddles while Rome burns". It means that he is totally ignorant about what happened around him. Oscar did not care what the soldiers did to the bus. However, later, after Fr. Grande's assassination, he changed in many ways. He gave a special funeral mass for Fr. Grande, a child who was assassinated with Fr. Grande and the child's father. He was beginning to think about the massacre. He realized what it did to his close friend Fr. Grande. He realized that the violence could cause bad things to those who are close to him. Anyway, he also changed after Rafael Selada's disappearance. When Rafael's body was found in the dump-yard, outside the city, one priest was accused for Rafael's death and was tortured by electricity. He becomes more active and tried to do something to end it. After this event, he changed into a different person and sacrificed himself. At the event of military take over of the church in Aguilares, he sacrifices himself by going into the church that was taken over by military force. So later he lets him to sacrifices himself and shows more interest to ot ...

How to Do the Color Change Chameleon Chemistry Demonstration

How to Do the Color Change Chameleon Chemistry Demonstration The chemical chameleon is a wonderful color-change chemistry demonstration that may be used to illustrate redox reactions. The color change runs from purple to blue to green to orange-yellow and finally to clear. Color Change Chameleon Materials For this demonstration, you start by preparing two separate solutions: Solution A 2 mg potassium permanganate500 ml distilled water Dissolve a small amount of potassium permanganate into water. The amount isnt critical, but dont use too much or else the solution will be too deeply colored to see the color changes. Use distilled water rather than tap water to avoid problems caused by salts in tap water that affect water pH and can interfere with the reaction. The solution should be a deep purple color. Solution B 6 g sugar (sucrose)10 g sodium hydroxide (NaOH)750 ml distilled water Dissolve the sugar and sodium hydroxide in the water. The reaction between sodium hydroxide and water is exothermic, so expect some heat to be produced. This will be a clear solution. Make the Chameleon Change Colors When youre ready to start the demonstration, all you need to do is mix the two solutions together. Youll get the most dramatic effect if you swirl the mixture together to thoroughly combine the reactants. Upon mixing, the purple of the potassium permanganate solution immediately changes to blue. It changes to green fairly quickly, but it takes a few minutes for the next color change to pale orange-yellow, as manganese dioxide (MnO2) precipitates. If you let the solution sit long enough, the manganese dioxide will sink to the bottom of the flask, leaving you with a clear liquid. Chemical Chameleon Redox Reaction The color changes are the result oxidation and reduction or a redox reaction. The potassium permanganate is reduced (gains electrons), while the sugar is oxidized (loses electrons). This occurs in two steps. First, the permanangate ion (purple in solution) is reduced to form the manganate ion (green in solution): MnO4- e- → MnO42- As the reaction is proceeding, both the purple permanganate and green manganate are present, blending together to produce a solution that appears blue. Eventually, there is more green manganate, yielding a green solution. Next, the green manganate ion is further reduced and forms manganese dioxide: MnO42- 2 H2O 2 e- → MnO2 4 OH- Manganese dioxide is golden brown solid, but the particles are so small they make the solution appear to change color. Eventually, the particles will settle out of solution, leaving it clear. The chameleon demonstration is just one of many possible color change chemistry experiments you can perform. If you dont have the materials on hand for this particular demonstration, consider trying a different one. Safety Information Sucrose and distilled water are safe and non-toxic. However, appropriate safety gear (lab coat, safety goggles, gloves) should be worn when preparing the solutions and performing the demonstration. Sodium hydroxide and potassium permanganate can cause irritation and chemical burns in contact with skin or mucous membranes. The chemical solutions must be labelled and kept away from children and pets to avoid accidental ingestion. Potassium permanganate is highly toxic to aquatic organisms. In some places, pouring a small quantity of a solution down the drain is allowed. The reader is advised to consult federal, state, and local regulations for proper disposal. Fast Facts: Chemical Chameleon Science Experiment Materials Potassium permanganateSucrose (table sugar)Sodium hydroxideDistilled Water Concepts Illustrated This demonstration is a good example of an exothermic reaction. The color change is produced via a redox (oxidation-reduction) reaction. Time Required The two chemical solutions may be prepared in advance, so this demonstration is instantaneous. Level The demonstration is suitable for all age groups. High school and college chemistry students studying redox reactions will get the most out of the experiment, but it can be used to stimulate interest in chemistry and science at any age. The demonstration may be performed by any high school or college chemistry teacher. Because there are safety protocols for using potassium permanganate and sodium hydroxide, this demonstration is not suitable for unsupervised children.

Eng 125 Term Paper Example | Topics and Well Written Essays - 750 words

Eng 125 - Term Paper Example However, readers often fail to understand the experience of the literature and find it difficult to grasp the concept, for this they need to know the approaches and forms of literature that they are going through. Connecting what is being read to what is being experienced can be challenging and this is what the text explains us. It is more interesting because it gives the understanding and knowledge of the different forms of literature that most of the readers do not understand while going through the literature. It is evident that fewer people have interests in poems and plays as they are the ones who understand the framework, for others, this text is very interesting as it tells about the forms to help them understand the literary work that they read. The introduction about the genre, imagination, experience and the humor gives an interesting aspect to the reader of this text (Massi, ?2001). As outlined in this chapter, the approach of the reader should be present in order to exper ience the literary work. There are several ways to approach the literary criticism. Literary criticism means analyzing, understanding and interpreting what is being expressed. A reader is the critic and he can analyze the literary work only when he understands and experiences the work. In order to interpret and examine a story, poem or play the approach that the reader will use is the reader-response approach. In order to get into the journey of literature which means the reader has to connect to what is being said, analyze it by considerations and draw conclusions by the help of his response. The reader has to find a personal link to the literature especially the poetry or play. The reader-response approach is the most popularly used approach in literature (Trace, 2002). The story, poem or play is often fictional and uses themes which relate to the author’s viewpoint and so readers often find it difficult to understand or experience. The journey to literature is connecting t he imagination of the author to one’s own imagination. Since the reading of a story, poem, or play drags the reader to an imaginary world, leaving behind the situations of the world in which the reader is breathing and living to an imaginary world created by the author. In order to apply the reader-response approach for such literary works, it is important for the reader to connect and relate the literature to their real lives and their own imaginations so that they can find a specific aspect of the work. In order to create an analytical essay about the story, poem or play, the reader must make sure he is vigilant towards the questions that what captured his interest, what feelings did he get, did it connect to his life, how does it relate to other works, what is the motivation to connect to this literary work and did this connection enhance understanding of new things. This approach may be challenging as the story, poems and plays are written in the author’s viewpoint . The reader must give away his surrounding world while experiencing the literature in order to analyze and connect to it. Moreover, to experience these forms of literature, the reader must have the intention to turn himself to the imaginary world which is described. A critical response to the stories, poems and plays of fiction need full concentration. Connecting and experiencing the

Information Systems Management Essay Example | Topics and Well Written Essays - 1000 words

Information Systems Management - Essay Example In the nineties, Wal-Mart invested in computer technology, in which their employees use bar code readers in all their stores and distribution outlets (Richmond, 2003). These bar code readers make tracking of goods in stores and also stock management efficient, as different products and shelves have different bar codes which provide real time information on the products. Employees in Wal-Mart use hand held computer systems linked with bar code readers, and this makes the stock management of products easier and economical, as it relieves them from massive paperwork for all orders in place. Moreover, these hand held computers enable the packaging department to get accurate information such as packaging, location, quantity and shipping information on orders. Wal-Mart prides itself for providing customers with the lowest prices available, thus, it embarks on eliminating middlemen from their supply chain and sells directly to their customers from their stores. In order to achieve this, Wal -Mart has embarked to developing a satellite communication system which tracks sales and inventory for all their stores (Richmond, 2003). Thus, it can track credit sales on each department in the supply chain as well as control orders made using this system. The satellite system also assists to transmit important communications across the entire supply chain stores and distribution centres (Cisco, n.d.). Furthermore, with the aid of Cisco systems Wal-Mart has developed a comprehensive network system for its supply chain outlets all over the world. In connection to the satellite system, the network provides an overview of the operations in the whole supply chain outlets. This network allows the Wal-Mart keep track of all the orders and stock levels for each system, hence, suppliers can know the products in stock, ones in high demand and consequently they can supply them efficiently. Cisco has also enabled Wal-Mart to collaborate electronically with suppliers all over the world, as co mpared to the early nineties when Wal-Mart provided suppliers with modems which they used to dial up the Wal-Mart system database. In accessing the database, they can access relevant information on stock levels and inventory work required to place any order (Richmond, 2003). Wal-Mart pays for this service, hence making it reliable and cost effective for the suppliers. Suppliers situated in areas where there is slow internet connectivity, dial up connection which is still available to them for accessing Wal-Mart database. The intranet allows Wal-Mart to deliver company news, new information and policies to all of its stores all over the world and its 950,000 associates (Cisco, n.d.). Wal-Mart has a comprehensive directory of all the suppliers and outlet stores all over the continent, and it is a managerial policy that all employees should be able to communicate with any store at any time. Thus, with this directory, Wal-Mart can contact any store and make orders or take supplies from suppliers, hence it increases the efficiency levels of the store as compared to other suppliers. Wal-Mart has a point of sale system from which they monitor and trail sales and products inventory levels on their shelves in the stores. This POS combined with an algorithm system enables Wal-Mart to forecast and predict market trends and demand for their products. The comprehensive net

Corporate Restructuring and Administrative Rescue Essay

Corporate Restructuring and Administrative Rescue - Essay Example On the other hand, Town and Country Flooring (Norfolk) Limited (TFCN) was incorporated in the year 1984 and was traded as a small contract flooring provider who services the local market place in Norfolk. TCFN has been a stand alone business in complementing Town and Country Flooring Limited. In the year 2005, TCFN was sold to John Maidment, Robin Eglen, Brian Pestana and Jean L Hicks, who acquired TCFL at the same time (Report and Proposals [2], 2008). Pursuing this acquisition, there was an incessant drive to apply further development strategies for both TCFL and TCFN, which was inclusive of increasing the geographical coverage of the group with branches introduced in diversified cities. An armor service series was introduced to TCFN which involved the supply and installation of hygienic wall armor surfaces (Report and Proposals [2], 2008). TCFL grew gradually for many years whilst supplying as well as installing floor coverings, such as carpets and carpet tiles, along with dcor flooring, vinyl as well as wood floor coverings. It served four key markets, developing a powerful stand within the public sector, chief building contractors, new house builders as well as the management of facilities (Report and Proposals [1], 2008). The company has carried out several contracts by purchase order, framework type as well as standard construction industry sub-contracts. As a result, by the year 2002, the business had been performing well and has significantly incremented in infrastructure, both in the turn-over as well as the size of its work-force. This incessant growth strategy generated prosperous results, with turn-over incrementing year on year. However, unfortunately, whilst the turn-over was improvising, the directors were experiencing other problems in the management of expansion program. Overheads, which had incremented across the group so as to provide the continuing drive in order to increase volumes, were influencing on the productivity as well as the cash-flow restrictions were becoming more recurrent. In accordance with some more facts from the Directors' report, the company increased turn-over by 31 per cent during the year it gave rise to a new business unit in the Southern England are (Annual Report, 2006). Nonetheless, with the ending of the year, the Southern Office was shut and the business from there was merged in to another branch. Moreover, in addition to this, the group also experienced intricacies in the recruitment and retaining of a powerful and strong financial director. Currently, within the last six to eight months, many officials quit the business for some personal reasons, which contributed to the factors, together with a general worsening in the market place, meticulously in the construction sector, which construed to the fact that TFCL was facing a challenging period (Report and Pr

Business Plan For Sandton Fitness Centre Marketing Essay

Business Plan For Sandton Fitness Centre Marketing Essay Sandton fitness centre and beauty spa is a new gym that is for everyone (male and female) that creates a comfortable environment for everyone to pursue their fitness goals. It is situation in Sandton at Johannesburg. Sandton fitness centre and beauty spa have the most satisfactory/best equipment, best personal trainers, dietician, special classes and psychologists. Sandton fitness centre and beauty spa is located in the urban where people have a very active life and very little time to spend on fitness and healthy life. Heart disease and obesity are on record high causing increase in health club demand. Low income market segment is ignored by key competitors in the market Club memberships in South Africa have increased every year since 1994 and a strong market makes a strong business. We are a solid investment because start-up sports gyms on average take in 1,000 new members per year. This will allow our business to break even in less than five years. Our club, Sandton Fitness Center will offer its members quality services and benefits that no other club can offer. We want to take investments and use them wisely in order to create a sports facility that pleases customers. In sports clubs, the top five most profitable programs/services are personal training, massage therapy, food/beverages, an aquatics program, and a tennis program. Our gym will provide all of these services and thus increase our productivity. We will build a large complex that will include a pool, personal training facilities, basketball courts, a day spa, tennis courts, and many other features to attract clientele. In Sandton were our fitness center will be situated has 20 to 64 year old population. This means not only that our clientele pools is large but that these people are experienced and have attained the socioeconomic status that will be needed in order to attain and maintain our service. In conclusion, our profitable new gym will be a coordinated effort among four aspiring entrepreneurs to create the ultimate in sports and leisure fitness. Company Description Sandton Fitness Centre and Beauty Spa are focused on teenagers (13+), young adults and adults. Sandton Fitness Centre has its different programs for different age groups. Sandton Fitness Centre is 55,000 square feet. It is located in 1560 Grayston Street, in Sandton. Sandton Fitness Centre and Beauty spa also have a childcare centre, where they look after children while their parents are busy with their workouts. The childcare centre can currently care for 40 children but only 10 infants. Sandton Beauty Spa is a new destination offering customers the combination of full body massage, waxing, body treatments, facials, manicures, pedicures, anti- aging treatments and lasers. Company history Fitness Centre and Beauty spa was created on 14 February 2007, to provide busy and working people with a fitness centre and a beauty spa. Fit centre and a beauty spa all combined surprised and made people excited. Fitness centre is privately financed by businessman and investors. More than 80,000 was invested into the company. The money covered equipments, advertising campaigns, flyers, posters, advertising an internet and to create a domain name. the company struggled for long, most people preferred the gym not the beauty spa, because they were complaining and worried about the costs. So the centre had to lower them a little bit. Sales were also less. So Fitness centre decided to make specials every after two months and on special occasions like Valentines Day and birthdays, but only on the beauty spas side. The gym price remains the same. At the end things got better. Mission statements Create members workout environment that promoters confidence in our clients. Fitness centre and beauty spa provides our members with beauty treatment at a fair price and competitive price, while providing with the high level of customers service and satisfaction. Our business is focused on everyone most especially celebrities who care a lot about fitness and looking good. Product and Services Fitness Centre and Beauty Spa Services are the following: Fitness centre has a professional personal trainer who will assist everyone in the gym. Our personal trainers assist you with a exercise program. Fitness Centre also has a qualified dietician who will help each member on his/her best and healthy food to eat. Inside the gym there are paramedics who are there to help people if may be a member gets injured or collapses, or any other sickness, they are there full time. Fitness Centre has also hired a qualified psychologist, who will help with lots of stress and encouraging them for a way forward to live a healthy life. Beauty Spa Services Full body massage Waxing Manicure Pedicure Anti ageing treatments Facials Lasers Offer creams and beauty product on sale Industry analysis Size The health and fitness market is very large and still growing more and more because of the health revolution people have become more health conscious in an effort to preserve and prolong their lives due to the fast pace living style of today. The fitness and health industry is a 40 billion dollar that is fast paced and innovative and highly competitive. In South Africa the market is not matured yet it is still in its infancy at the moment. Growth The international health and fitness industry has grown approximately 12% for the past decade with the exception with 2009 it decreased 3 % due to the slow down of consumer spending because of the global credit crisis. Locally the health and fitness industry has also grown especially because of the performance of one the leaders of the local health and fitness industry Planet fitness was voted the best performing companies of 2010 despite the slow down of the economy. Sales projection The over all industry is expected to only grow 10% because of the high unemployment and poor consumer spending meaning that people are reluctant to spend their money spending only on absolute necessities. Industry structure The South African health and fitness industry is dominated by a handful of large firms being Virgin Active, Planet fitness and Smart Gym. However these large health and fitness service providers are not exploring the entire market and meeting the specific needs that we have been able to identify in the market. They are to large to satisfy the distinctive needs of the entire market in terms of innovation and creativity and personalised serviced as well as the simplification of services. They are also slow to react to changes in the business environment as well as the new trends and developments in the world of health and fitness .For example the trend now is the simplification and ease of anything and everything that would complicate our life making use of creative and innovative ideas to increase life quality and prolong lives as long as possible. Critical Success Factors 1. Commitment At the Top. 2. Qualified Professional Staff. 3. Plan Then Proceed. 4. Location, Location, Location. 5. Right Size Right Cost. 6. Program to Match Needs 7. Effective Integration. 8. Right Price Minimal Discounts. 9. Commitment to Marketing and Sales. 10. Commitment to Outstanding Customer Service. 11. Measure, Manage and Measure Again. 12. Effective Communications with Members. Management Team and Company Structure The management team is comprised of all the founders of The Santon Health and Fitness Center Keleabetswe Sepengused, Marcelino Maliti Moises, Gonste Bokaba and Kgabo Lucia Mathibe. Director of Marketing and sales The director of marketing and sales is responsible for all the marketing of the company needs for example promotion, advertising, market research and sales Mrs. Keleabetswe Sepeng used to be the marketing and sales manager for Virgin Active from 2005 -2011 she will take charge of the same post in the new company. Mrs Sepeng is highly recognized in the industry and has a masters degree in marketing Chief Financial Officer The chief financial officer is responsible for the over all financial control and management of the company. The duties and responsibility involve creating control, managerial and evaluating measures for proper, ethical and legal financial control Mr. Marcelino M Moises will take the position of CFO Chief Financial Officer since he has the most qualified and has the most experience in the field after having worked for Planet fitness for over 10 years Mr. Marcelino has a Bachelor of Accounting Sciences and BA degree in Business Administrations Chief Executive Officer The chief executive officer is the highest position in the company, the duties and responsibilities of the CEO is the overall running of the entire organization, make decisions for the entire organizations .planning ,leading, organize ,controlling Mr. Gontse Bokaba will take the position of CEO Chief Executive Officer of the organization. Mr. Gontse Bokaba has worked for SAA South African Air Lines for more than 5 as the chief operations manager. Mr. Gontse Bokaba has a Master degree in Business Management Chief Operations Officer The chief operations officer is responsible planning, coordinating and managing the operations of the company theses include office administrations, overseeing that both products and services are Mrs. Kgabo Lucia Mathibe will exercise the position of COO Chief Operations officer or Managing Director because she has been the manager at a day Spar for many years so she has both insight and knows the beauty industry in and out. Mrs. Kgabo Lucia has a degree in Business Administrations and a master in Human resource management. As well as head the human resources department seeing as he has experience in recruiting and staffing. CEO Gontse DOM Keleabetswe CFO Marcelino COO Lucia Industry structure The South African health and fitness industry is dominated by a handful of large firms being Virgin Active, Planet fitness and Smart Gym. However these large health and fitness service providers are not exploring the entire market and meeting the specific needs that we have been able to identify in the market. They are to large to satisfy the distinctive needs of the entire market in terms of innovation and creativity and personalised serviced as well as the simplification of life. They are also slow to react to changes in the business environment as well as the new trends and developments in the world of health and fitness. Industry Trends Individual usage of fitness and health care training equipment has increased. Body work out and exercise has become a daily life routine of many people around the world in the last decade. Fitness memberships are increasingly getting popular in office environment around the world Companies are including health memberships as part of employee remuneration package. Long- Term Prospectus To ensure a continual development of the health and fitness industry in the country. To raise awareness of the increase of obesity and heart deceases in the country and to promote healthy living Market analysis Johannesburg is a capital city of Gauteng. It is the major harbor of South African business. All the major companies of business are based in Joburg. The current population of Johannesburg is 11million. All types of professions are found in Johannesburg. So, it is a competitive advantage to make business in Johannesburg. Market segmentation It focuses on fitness, health and beauty. Our target market when it comes to the gym, is for everyone especially families and for the beauty spa, our target market are young adults, male and female from the ages of 13-55 years. They have to earn a minimum of R3000 and more. For children between 13 and 20, parents have to be responsible for their membership. The money is going to be deducted every month in the parents accounts, for their childrens membership. The centre and beauty Spa would work very hard to see consumers being satisfied about what the centre delivers. Customers perceive more value from a good or service that seems to deliver more benefits for money. Market research will cover the following: customer needs, cultural elements, social connections, where family members, friends or associates can influence how, what, and when consumers buy, personnel elements, marketers for the fitness centre and beauty Spa. See opportunity in reaching young girls who are concentrating on their career and looking good when going to work and going out with friends, older women and men who are taking care of their health because of many diseases like obesity, high blood etc. Target market selection Target customers: the primary customer is children, young adults and adults. These customers are ages 12-65 years There approximately 3000 customers: 15% children, 50% young adults and 35 adults. 70%percent of young adults and adults are celebrities who spent most of their time at Sandton. Some of them homes are there. Competitors Analysis Our main competitors are Virgin Active, Planet Fitness and Smart gym Sandton Fitness Centre and Beauty Spa is the environment that is created in the facility. Our customers feel more relaxed and comfortable in a program that is focused on them. We have designed the childcare center to be visible from the main workout floor. Young mothers can oversee the child play while working out. Our main concern is to provide our customer with a direction who will organize each of our members healthy eating program and providing our members with a personal trainer who will ensure that a member do right exercise all the time according to his/her workout plan Marketing plan Sandton Fitness Center will focus on creating a brand image in the Johannesburg and Sandton area. We will Participate in the major events of health care awareness and education programs. Sandton Fitness Center will start by targeting low income segment of market downtown Sandton and Johannesburg area. We will convince people about the benefits and needs of wellness programs. This will be accomplished by aggressively pursuing interaction and relationships with peoples in public health awareness programs and by sending newsletters and emails through Social interactive websites like Face book, Twitter and Msn and Google messenger. Pricing Our prices and promotions are always subject to change especially when we take into account the fluctuating membership enrollments; however, for the most part our initial fees for our services will be R300 and R80 monthly for a general membership. We will also offer to customers the option of paying daily fees. This fee will be R50 charge for a days use of any service that our business provides. In addition we can offer to individuals the option of using exclusively our day spa for just one day. To use this option we will charge a standard fee of R25. For another pricing option we will give customers the option of paying an annual fee up front for R1, 100, this would be a saving of over R150. This move would benefit us as well considering we will see an immediate return on our investments allowing us to re-pay our debt quickly. This type of pricing will set us over many of our competitors rates; however the most important opponent will be outbid. Planet fitness, which comes closest t o what we provide, will be outbid by over R600 and other competitors do not offer the level of resources that we will sell to our customers. In this way we feel that the service we sell and the price we offer can overcome or compete heavily with every competitor in the market. PromotionPlan   We will attempt to use a variety of strategies in order to make contact with potential members. A fairly cheap and easily accessible form of advertisement will be the Internet. By running our own website, www.SandtonFitnessCenter.com we can reach a wide variety of customers. This is also a fairly cheap way in which to get our name out since it will only cost our company $9.95 to launch and run the site annually. Another cost effective way to market our name will be to have various sales promotions and use flyers to get the word out. By making use of the following mediums of communication newspapers, magazines, television and radio as the medium of advertisement. In addition they will print 5,000 brochures for creating awareness in the market about their health care services; they will be distributed in major health care seminars and events where officials from Fitness Plus will participate. Operational plan Service Execution Timeline: Sandton Fitness Center will follow this service execution model to enter in the health club market. General trainer payroll and even provide our members with online scheduling, registration, bill payment and more. Establishing and maintaining membership opportunities is essential to owning successful business and our business may have monthly specials or different membership level in order to maximize sales. Our online registration system allows families to complete registration 34/7 from any internet connected computer. We created custom club sign-up forms and website., process most types of payment, manage room to block and reservations, create name badges, auto sent reminder e-mails and mange our members over complete reports. Business Location Sandton Fitness Centre and Beauty Spar is located in Nelson Mandela Square at Sandton city, is only 25km from Johannesburg international airport Task February March April May June July August Choosing location Website development Hiring, training and admin staff Advertising Opening of health club Location: Sandton Fitness Center will start its business in main street area of Coral Gables; there is presence of already established health clubs such as Golds Gym and Coral Gables Adventure Boot camp. Legal Environment: There are no current legal obligations for Fitness Plus health club. Personnel: Fitness Plus will start with a total of 10 initial staff members that includes owners as well. Facilities and Equipment Fitness Centre offers a large selection of equipment: Treadmills (20) Bicycles (10) Steppers Stairmaster Body trek Cross aerobic trainer Weights Services: Sandton Fitness Center will provide following health related services: Aerobics Cycling Boxing Yoga Pilates Muscle Training Diabetes Obesity Control Beauty treatments eg. massages, pedicures, manicures, facials Benefits and Features: State of the art facility with latest equipment from quality manufacturers Low cost with monthly, quarterly and annual subscription plans. Personal qualified trainers to help our members achieving results without wasting much time Why people need this service? Health care and fitness club market in around South Africa have been serving to a high income segment of late. Average income of health club member is R 50000 as of 2006 survey. This leaves a large segment of low-income customers with unmet needs. Fitness Plus will primarily exist to provide health care facility to the lower income class without compromising on quality of service. Challenges: Fitness Plus will face a challenging situation in creating its brand image and attracting customers towards their services due to presence of already established players in the local market such as: Virgin Active Planet Fitness SmartGym Financial Plan Sources of Capital Investment requirement R5, 000,000 Total Investment R5, 000,000 Startup Expenses Health club development R1, 000, 000 Personnel R290, 000 Capital Expenditures R500, 000 Consulting Services R100, 000 Promotion R60, 000 Total Start-up Expenses R1, 950, 000 Our company, Sandton Fitness Center will meet capital needs by talking to various money sources. These sources will include family members, banks, venture capitalist, and personal savings. We hope to receive R5 million before we even begin our venture. By the first year we will be losing R2.4 million with an expected 1,000 members. By the second year we will have double our member to 2,000 and have a combined loss of R25 around 2.4 million including the first years losses. By the third year with 3,000 members, we will show a profit of R1 million. We hope by explaining this outlook to investors they will be convinced of our legitimate venture. Also by showing our belief in the company we each will invest R250,000. We project getting R3 million from venture capitalist and the rest of the money from a bank loan that would be paid off by the fifth year of operation. Pro forma Income Stament Projected Income Sandton Fitness Center Income Statement YEAR1 YEAR2 YEAR3 YEAR4 Sales R1,260,000.00 R 2,520.000 R3,780,000 R3,970,000 Net sales R1,260,000.00 R2,520,000 R3,780,000 R3,970,000 Gross Profit 0 R 1,077,520 R 1,267,521 Operating Expenses Payroll expense R551, 000.00 R551, 000 R 551,000 R 551,000 Payroll tax expense R38, 570.00 R38,570 R 38,570, R 38,570 Bad debts expense R194, 500.00 R194, 500.00 R194, 500.00 R194, 500.00 Promotional Expense R62, 009.95 R62, 009.95 R62, 009.95 R62, 009.95 Office supplies expense R220, 000.00 R220, 000.00 R220, 000.00 R220, 000.00 Utilities expense R120, 000.00 R120, 000.00 R120, 000.00 R120, 000.00 Insurance expense R200, 000.00 R200, 000.00 R200, 000.00 R200, 000.00 In-club entertainment R1, 000.00 R1, 000.00 R1, 000.00 R1, 000.00 Lease costs for building R1, 200,000.00 R1, 200,000.00 R1, 200,000.00 R1, 200,000.00 Depreciation expense, office equipment R15, 400.00 R15, 400.00 R15, 400.00 R15, 400.00 Maintenance and repairs expense R50, 000.00 R50, 000.00 R50, 000.00 R50, 000.00 Miscellaneous selling expense R50, 000.00 R50, 000.00 R50, 000.00 R50, 000.00 R2,702,479.95 R2,702,479.95 R2,702,479.95 R2,702,479.95 Other Expenses Building of pool R110, 000.00 Building of basketball courts R350, 000.00 Building of tennis courts R75, 000.00 Building of track and indoor soccer field R370, 000.00 Spa features R120, 000.00 R1,025,000.00 Net Income R 2,467,479.95 Projected Balance sheet Year 2009 Year 2010 Rm Rm Non-current assets Intangible assets Tangible assets Investments Taxation recoverable 237.6 121.9 2.0 4.9 366.4 260.3 137.5 2.8 5.9 406.5 Current Assets Inventories Amount receivable (debtors) Six-month deposits Cash and cash equivalents 24.3 134.7 90.5 249.5 26.6 146.9 2.0 105.3 280.8 Current liabilities Amount payable(creditors) Bank overdraft Net current assets Total assets less current liabilities (157.5) (62.6) (220.1) 29.4 395.8 (159.8) (40.1) (199.9) 80.9 487.4 Non-current liabilities Amount payable (creditors) Bank and other borrowings Provisions Net assets (2.6) 0.6 (22.2) 370.4 (2.7) (0.7) (20.2) 464.3 Capital and reserves Shareholders funds 370.4 464.3 Pro forma Cash Flows (3-Year) Sandton Fitness Center Plus Year 1 Year 2 Year3 Cash Received Cash from Operations Cash Sales R1, 230,000 R4, 940,000 R14,751,000 Cash from Receivables R0 R0 R0 Subtotal Cash from Operations R1,230,000 R4,940,000 R14,751,000 Additional Cash Received New Borrowing R1,000,000 R0 R0 New Other Liabilities (interest-free) $ 0 R0 R0 New Long-term Liabilities R0 R0 R0 Sales of Other Current Assets R0 R0 R0 Sales of Long-term Assets $ 0 R0 R0 New Investment Received R0 R0 R0 Subtotal Cash Received R2,230,000 R4,940,000 R14,751,000 Expenditures Expenditures from Operations Personnel R290, 000 R840,000 R940,000 Consulting Services R90, 000 R480,000 R480,000 Promotion R5,000 R6,000 R6,000 Subtotal Spent on Operations R385,000 R1,326,000 R1,426,000 Additional Cash Spent Taxes R32,290 R338,580 R1,302,500 Principal Repayment of Current Borrowing R0 R0 R0 Other Liabilities Principal Repayment R0 R0 R0 Long-term Liabilities Principal Repayment R0 R0 R0 Purchase Other Current Assets R0 R0 R0 Purchase Long-term Assets R810,000 R810,000 R1,345,000 Dividends R0 R0 R0 Subtotal Cash Spent R1,227,290 R2,474,580 R4,073,500 Net Cash Flow R1,002,710 R2,465,420 R10,677,500 Cash Balance R1,012,710 R3,478,130 R14,155,630 CONCLUSION Through the plan that we have outlined we feel confident that although a very intricate and complex process to start and run such a company, we can accomplish such an ambitious endeavor. We have analyzed the market, covered expenses, visualized a goal, and planned accordingly. Our company would be a sound investment because assets and collateral would insure re-payment and realistic projections allow for error if they are needed. To be realistic, we cannot guarantee a success, but as the proverb goes, A hero is one who knows how to hang on one minute longer and this is the entrepreneurial spirit that we will carry throughout the life of our fitness center.